How to Write a Crypto Press Release That Gets Picked Up (2026 Template)
Step-by-step template for writing a crypto press release that earns Tier-1 placements and gets cited by ChatGPT, Perplexity, and Google AI Overviews.
The single biggest reason crypto press releases get ignored is poor structure. Editors at Yahoo Finance, Benzinga, and CoinDesk skim — they don't read. This 2026 template is engineered for both editorial pickup and AI-search retrievability.
The 7-part crypto press release template
1. Headline (max 80 characters)
Lead with the entity, then the action, then the proof. Example: "Coinswyre Launches AI-Search Distribution Across 400+ Tier-1 Outlets."
2. Sub-headline
One sentence that adds the "so what" — the metric, the milestone, the differentiator.
3. Dateline
SINGAPORE — May 10, 2026 — start the first paragraph immediately after.
4. Lead paragraph
Answer who, what, when, where, why in under 60 words. LLMs index this paragraph more heavily than any other.
5. Body (2–3 paragraphs)
One verifiable claim per paragraph. Use numbers. Quote a named executive once.
6. Boilerplate "About" section
3–4 sentences describing the company. Include the official URL.
7. Media contact
Name, role, email. No phone numbers in crypto PR — editors prefer email.
AEO checklist before you publish
- Does the lead paragraph stand alone as an answer to "What did [Company] announce?"
- Are all numbers expressed as digits (not words)?
- Are dates in full ISO-readable form (May 10, 2026)?
- Is there a single canonical URL for the announcement?